About us

We're building the operating system for serious traders — because most traders don't have a data problem, they have a journaling problem.

Our mission

Every trader knows the theory: log every trade, review the data, cut what doesn't work, scale what does. Few do it — because spreadsheets are tedious and generic journals don't analyze. Trade Journal removes the friction and does the analysis for you, so the discipline becomes the default, not the exception.

Our story

Trade Journal started as an internal tool — a spreadsheet that kept growing until it was too painful to maintain. We rebuilt it as a proper platform: journaling, analytics, AI coaching, broker sync, community and affiliate growth, all API-driven and provider-gated from day one. It grew into the product you see today, built phase by phase with enterprise-grade security and zero shortcuts.

Our values

Honesty over hype

No fake testimonials, no invented stats. The marketing site shows real platform numbers, real community posts and honest provider states.

Data over opinions

Every feature exists to turn your trades into measurable feedback — the equity curve doesn't lie.

Security by default

Argon2id hashing, session revocation, MFA, audit logs and strict RBAC are built in, not bolted on.

Serious traders first

We optimize for consistency and risk discipline — the boring habits that actually make money.

The team

A small, focused team of traders and engineers. We run the product the way we encourage you to trade: small risk, tight process, honest reviews, and steady compounding.

Your edge is in the data. Start journaling it.

Free forever plan. No card required. Set up your first trade in under a minute.